Understanding how your clients will interact with your product is important so you can help along their journey if need be.
At Gymflow we are always trying to remove as much friction from the purchase flows to increase the percentage of users that complete purchases and bookings on your site (often called conversions).
This flow will depend on who the user is but always falls into two categories:
New Users
Exiting Users
New User Purchase Flow
The purchase flow for a new user is under 60 seconds and optimised for mobile and desktop purchases.
User selects memberships or package, also agreeing the package terms.
User Enters email and creates account, also agreeing the clubs waiver
User Adds payment method and completes purchase.
After completing the purchase the user will be re-directed to a page of your choice, see this article about best practices for re-directs.
Where enabled the user can use Apple or Google pay to add their card speeding up the process further.
Existing User Purchase Flow
The purchase flow for an existing user is less than 15 seconds and optimised for mobile and desktop purchases.
User selects memberships or package,
User confirms purchase at checkout on existing card
If the user is not signed in, it will ask for their email and password after selecting an item, they also can add additional payment methods at any time from the checkout.