Generate awareness and build your audience
Learn how to attract attention, build a local audience, and set up the foundation for your lead generation funnel.
Written By Logan Daly-Doersam
Last updated About 2 hours ago
How to capture leads
Lead capture means turning interested followers into contacts you can nurture.
Use a simple lead form (name, email, phone) - this is automatically created for you within your Gymflow website settings under "Contact Form"
Follow up with each and every lead using tools like SMS, email and phone calls. With Gymflow you are able to filter and bulk contact leads using SMS or email.
Contacting Your Leads
Once a lead submits your form, following up quickly makes a big difference. Gymflow gives you two ways to reach out.
Individual email or SMS — Open any lead from your Leads list and use the Email or SMS buttons on their profile.
Bulk email or SMS — Filter your Leads list and use the Bulk Email or Bulk SMS option to message everyone at once. Useful for announcing your launch offer or sharing your opening date.
Setting Up Your First Email Automation
Set up a simple automation so every new lead gets an instant response — no manual effort needed.
Go to Automations in the left sidebar.
Edit the “Lead - New Lead” email as you wish, which triggers for when a new lead is added. Keep it short, introduce your gym, and link to your launch offer.
Activate the automation and every new lead will receive it automatically.
Audience Channels - Online
Your audience can come from a mix of online and offline channels.
Facebook & Instagram Posts/Ads — You can link to your "Contact Us/Lead Capture form" in your bio. You could also link directly to a launch offer checkout page.
Google Search Ads — capture intent from people already looking for a gym.
Email Marketing — nurture and warm up early leads.
Organic Social Media — share progress updates, team introductions, and community stories.
Audience Channels - Offline
Community partnerships (e.g. local cafés or schools)
Flyers & signage near high-traffic areas
Local events or pop-ups to meet potential members in person
Using paid Advertising
Paid advertising is one of the most effective ways to reach new potential members.Tips:
Start small — test a $20–$30/day budget.
Focus on radius targeting around your location (1–10km).
Use ad creatives showing real people or your facility under construction.
Always drive traffic to a lead capture page, not just your homepage.