Launch Week Trial Offers (Post-Launch)
Turn non-converted leads into paying members with effective trial and conversion offers.
Written By Logan Daly-Doersam
Last updated About 2 hours ago
Creating Trial Offers for Non-Converted Leads
Not every lead buys during pre-sales — and that’s okay.
During launch week, you can re-engage these contacts with:
Free or low-cost trials (e.g. 7-day pass)
Promo Codes for class/appointment packs or memberships
Tip: Keep messaging focused on “try before you commit” to reduce friction.
💡Remember → if you see them on your “Leads” list they have not purchased (other than paid trials). Leads will move into the Users list when they purchase a membership or credit pack.
You can focus on selling to anyone on your Leads List:
Conversion Offers
Once trial participants have experienced your facility, it’s time to convert.
Strategies:
Offer a founding member price that expires within 48–72 hours after their trial.
Send follow-up texts and emails right after their visit.
Use social proof — testimonials or early success stories — to increase confidence.
With the right conversion flow, even hesitant leads can become committed members in the first few weeks.
