Launch Week Trial Offers (Post-Launch)

Creating Trial Offers for Non-Converted Leads

Not every lead buys during pre-sales, and that’s okay.
During launch week, you can re-engage these contacts with:

• Free or low-cost trials (e.g. 7-day pass)

• Promo Codes for class/appointment packs or memberships

💡Remember → if you see them on your “Leads” list they have not purchased (other than paid trials). Leads will move into the Users list when they purchase a membership or credit pack.

You can focus on selling to anyone on your Leads List:

Conversion Offers

Once trial participants have experienced your facility, it’s time to convert.
Strategies:

• Offer a founding member price that expires within 48–72 hours after their trial.

• Send follow-up texts and emails right after their visit.

• Use social proof, like testimonials or early success stories, to increase confidence.

With the right conversion flow, even hesitant leads can become committed members in the first few weeks.

Step by Step Checklist 📋

1. Pre-Sales Overview

2. Generate awareness and build your audience

3. Create and activate your Launch Offers

4. Opening Date & Collecting your first payment

5. Launch Week Trial Offers (Post-Launch)